# identity.md

## Organization Overview
- **Company Name:** Conner Hats
- **Mission:** To craft responsibly grown, beautifully made hats that are built to last a lifetime, not just a season, continuing a legacy of quality craftsmanship since 1969.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1969 in Byron Bay, Australia.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Bill Conner: Founder, crafted hats for over 50 years.
    - Will Conner: Son of Bill Conner, continues the hat-making tradition with a focus on responsibility.
    - (Relevant links: https://cov-ver.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to quality, durability, and responsible craftsmanship, ensuring products are built to last a lifetime. Upholds a legacy of handmade excellence and customer satisfaction with a limited lifetime guarantee on workmanship.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the design and production of handmade hats, emphasizing responsible sourcing and lasting quality. Operates with a direct-to-consumer model, offering free US shipping over $79, 30-day exchanges, and a limited lifetime guarantee on workmanship.
- **Location(s) and Geographic Presence:** Originates from Byron Bay, Australia, with a significant presence in the US market through online sales and shipping.
- **Key Partnerships and Affiliations:** Details forthcoming.